{"id":1234,"date":"2021-10-06T10:51:00","date_gmt":"2021-10-06T10:51:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1234"},"modified":"2021-11-09T00:10:41","modified_gmt":"2021-11-09T00:10:41","slug":"how-to-make-gallery-page-images-google-search-friendly","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/how-to-make-gallery-page-images-google-search-friendly\/2021\/","title":{"rendered":"How to Make Gallery Page Images Google Search Friendly"},"content":{"rendered":"\n

Johnny in California submits today’s Ask an SEO question, which is as follows:<\/p>\n\n\n\n

\u201cI\u2019m an artist with gallery pages full of images of my paintings and very little text. How do I get those paintings to rank better? I\u2019ve also noticed that Google ranks photos much faster and better than images of paintings.\u201d<\/p><\/blockquote>\n\n\n\n

I’m not a particularly visual person.<\/p>\n\n\n\n

Simply ask my wife.<\/p>\n\n\n\n

When we look at Airbnb listings, my wife is the first to look at the photos.<\/p>\n\n\n\n

I quickly scroll down to the property description.<\/p>\n\n\n\n

Words and fonts are considered unappealing by the majority of visual artists I know.<\/p>\n\n\n\n

They understandably want the visuals to take center stage.<\/p>\n\n\n\n

However, for people like me, simply looking at pretty pictures isn’t going to entice me to buy.<\/p>\n\n\n\n

When I’m looking for art, I prefer it to tell a story.<\/p>\n\n\n\n

I’d like to know the “why” behind the painting I’m considering purchasing.<\/p>\n\n\n\n

Google Images is a great resource.<\/h2>\n\n\n\n

Reverse image search<\/a> is one of Google’s coolest and most important secrets.<\/p>\n\n\n\n

Take a picture and enter it into Google, and the magic of technology will find similar images and, in most cases, tell you where the image came from.<\/p>\n\n\n\n

This is especially beneficial for those of us who use stock photography.<\/p>\n\n\n\n

We use it to ensure that the stock image we’re using isn’t being used excessively on other websites.<\/p>\n\n\n\n

It can also be a godsend for artists.<\/p>\n\n\n\n

By displaying art images on your website, you can appear in searches for similar images.<\/p>\n\n\n\n

In the original question, it is assumed that photographs rank higher<\/a> than paintings.<\/p>\n\n\n\n

I’m not entirely certain that this assumption is correct.<\/p>\n\n\n\n

It depends, as the answer in SEO usually is.<\/p>\n\n\n\n

I imagine that some paintings, particularly those of the Jackson Pollack variety, will be more difficult for the algorithm to classify \u2013 and thus will take longer to index.<\/p>\n\n\n\n

In most cases, Google can see and analyze photos using modern image recognition technology.<\/p>\n\n\n\n

A picture is worth a thousand words \u2013 but searchers still require Words.<\/h2>\n\n\n\n

Google is better at indexing and understanding text than it is at indexing and recognizing images.<\/p>\n\n\n\n

If you are selling art, you must write about it (or have someone else write about your art).<\/p>\n\n\n\n

A wall of images rarely sells well on a website, even if it is an eCommerce site.<\/p>\n\n\n\n

If you want your art to be recognized, you must write about it.<\/p>\n\n\n\n

We’ve all complained about recipe websites that tell you a long story before getting to the ingredient list and instructions.<\/p>\n\n\n\n

However, those sites rank well and convert well.<\/p>\n\n\n\n

And, thankfully, most of them now include a navigation button that will take you directly to the recipe if you don’t want to read about how grandma used to make the dish during the Great Depression.<\/p>\n\n\n\n

If done correctly, writing descriptions and stories about the paintings you’re selling will boost not only your rankings but also your sales.<\/p>\n\n\n\n

I want to know about the art I’m purchasing, especially if it’s expensive.<\/p>\n\n\n\n

As a result, make certain that you:<\/p>\n\n\n\n