“Responsive design is Google’s recommended design pattern.”
Your website’s responsiveness is unquestionably an important factor in improving user experience and avoiding common SEO pitfalls that can harm your Google rankings.
While responsive web design is not a proven ranking factor, Google has implied its importance on numerous occasions.
However, how to create a responsive website – structurally and visually – is a practice that many marketers and designers are unfamiliar with.
The good news is that there are specific steps you can take to improve your website’s responsiveness.
Let’s get started right away.
Here are seven ways that having a responsive website benefits your SEO strategy, as well as some suggestions for making your site more user-friendly.
What Exactly Is “Responsive Web Design?”
Responsive Web Design (RWD) is the process of creating web pages that look good on a wide range of devices and screen sizes.
Web designers can create a website experience that accommodates the many different ways users access and interact with websites in this manner.
Globally, mobile traffic accounts for nearly half of all web traffic.
This means that website owners must have websites that are accessible and simple to navigate, even on a small screen (such as a tablet or smartphone).
Why Do You Require a Responsive Website?
Despite a slew of published statistics demonstrating that responsive web design produces a better user experience, many website owners have been slow to adopt it.
Given that 61 percent of users will never return to a website that isn’t mobile-friendly, implementing a responsive environment appears to be a no-brainer.
This fact alone should be enough to persuade website owners to prioritize user web experience and choose a more responsive design.
1. Google prioritizes mobile-first indexing
It’s no secret that Google has shifted its focus in recent years to a “mobile-first” strategy.
With more users searching from mobile devices than ever before, it’s more important than ever for websites to be easily rendered on any device.
Google’s goal is to provide users with valuable and easily accessible content.
The algorithm is more likely to rank a site that meets the criteria – for example, by being responsive and user-friendly.
Google prefers websites that are mobile-friendly and use a mobile-responsive web design.
2. Increased Usability
Time on Page can be a good indicator of whether your content matches what the user is looking for and if they had a good experience on your site.
The logic goes that if a user is dissatisfied with your content (or, in this case, your website experience), they are unlikely to return.
Responsive web design makes websites more accessible, quick, and simple to use.
It makes it easier for users to find the information they seek and, as a result, encourages them to stay on your site.
Furthermore, excellent usability may entice users to return to your website in the future.
Users are not only staying on your site for longer, but they are also far more likely to become paying customers or subscribers.
3. Improved Customer Service
Google’s primary goal is to keep users happy by displaying the content that they are most interested in.
Create a user-centered experience, and Google will most likely reward you with higher rankings in search results.
Responsive web design is critical for providing a positive user experience.
Users who are satisfied are more likely to become subscribers, leads, and paying customers.
One of many ways to ensure users have a positive experience on your site is to have a responsive website.
4. Increased Page Speed
Page speed is another factor that has a significant impact on your SEO and, as a result, your search rankings.
The speed with which your website loads can make or break a user’s experience.
It should come as no surprise, then, that your website should be optimized to load quickly and without hiccups.
Websites that are mobile responsive load faster on both mobile and desktop devices.
Improve your website’s page speed to increase traffic and conversions.
5. Reduced Bounce Rate
Bounce rate refers to how quickly users visit your website and then leave.
This metric can indicate whether your site fulfills the user’s search.
A high bounce rate may also indicate that your website did not load quickly or did not provide the positive experience that users expected.
As a result, your bounce rate may increase and your rankings for that search query may fall.
However, it is not simply a matter of the content.
Your content may be excellent, but if your web design makes it difficult for users to navigate the site, users will abandon it and seek information elsewhere.
6. Do Not Use Duplicate Content
When you prioritize the responsiveness of your website, you must begin to pay attention to the content and overall UX of your site.
While responsive web design is not always the mechanism for avoiding duplicate content, it can frequently assist you in avoiding this common blunder.
It’s easy to create two versions of your website – one mobile and one desktop – by accident when building or redesigning your site, which can lead to duplicate content issues.
Though the two URLs may be different, the content is frequently the same, which can cause Google to become confused about which content to prioritize.
Best practices for responsive web design emphasize the creation of a single, mobile-responsive version of your website.
This can help prevent URL duplication between your site’s two versions.
At the same time, keep an eye out for other instances of duplicate content.
7. Increased Social Sharing
Users are more likely to share your content with their friends if they enjoy it.
A responsive website allows users to easily interact with your site, thoroughly enjoy your content, and then share it on social media.
Many RWD designers create sites with social sharing capabilities in mind, making it simple for users to share your content widely.
Though social shares do not have a direct impact on rankings, they do help you grow your online audience.
More social traffic means more users visiting your site, which could translate into more customers or subscribers for your company.
Furthermore, a strong social media presence can increase the visibility of your website.
Your mobile-friendly site will encourage users to share your content by including simple social share buttons, allowing you to reach a much larger audience.
Provide a Quick and Friendly Mobile Experience to Users
Establishing a mobile-friendly strategy as the foundation of your website design (or redesign) will ensure the success of your site.
A responsive design prioritizes users, makes it simple for them to interact with your site, and signals to Google that your site is built for search on any device.
Planning your web design from the start will also assist you in creating a fully optimized structure that is easily accessible on any device.
Having a solid framework in place from the start will help your website achieve SEO success.
Is your website mobile-friendly? It’s time to take the next step and create a responsive, user-friendly design.
Learn more from SEO and read 7 SEO Insights Search Analysts Need To Succeed & How To Find Them.