Remarketing is an important part of any successful PPC campaign. It’s a powerful way to ensure that the right customers are seeing your ads and to make sure you’re getting the most out of your marketing dollars. In this article, we’ll explore 10 remarketing lists that can help you boost PPC performance and get the best returns on your investment.
Top-Of-Funnel & Awareness Remarketing Strategies
These three remarketing techniques use several campaign types to help you exploit your RLSAs and cover the fundamentals of top-of-funnel marketing.
1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action
Having trouble getting your video campaign off the ground? A top-of-funnel, awareness remarketing strategy is key to success. This strategy involves targeting users who have already interacted with your video in some way and encouraging them to take action.
To start, you need to understand the user’s journey from discovering your video to reaching their desired destination. From there, you can use remarketing tactics like visible retargeting ads on social media or email campaigns that remind users of where they left off. Additionally, you can target new audiences by offering incentives such as discounts or free trials for those who watch a certain amount of your video content.
By taking advantage of these techniques, brands can increase engagement with potential customers while gaining valuable insights into their wants and needs.
2. Exclude Low Quality Or Irrelevant Website Traffic From Search Campaigns
Consumers are exposed to hundreds of different marketing messages every day, and it can be difficult for marketers to determine which campaigns are the most effective. To ensure that a search engine campaign is reaching the right people, it is important to exclude low-quality or irrelevant website traffic from the targeting strategy. This will help maximize results and minimize wasted impressions.
For top-of-funnel campaigns with an awareness remarketing strategy, understanding how visitors interact with a site after their initial exposure is key. Excluding low-quality web traffic can help increase engagement rates by avoiding users who are unlikely to convert or have no interest in your product or service. It also helps by providing more accurate insights about user behavior for future optimization purposes. Additionally, targeting only relevant visitors will help maintain a positive brand message and reduce costs associated with ineffective campaigns.
3. Create Lookalike Audiences From Your Own First-Party Data
Creating lookalike audiences from your first-party data can be a powerful tool in any top-of-funnel or awareness remarketing strategy. Lookalike audiences allow you to target potential customers that have characteristics similar to those of existing customers. This type of targeting increases the likelihood of acquiring new customers and improving engagement with current ones.
Creating a lookalike audience requires access to first-party data, which is information collected directly from your website or app. This could include email addresses, purchase history, age ranges, and other demographic information about your current customer base. Once this data is collected and analyzed, it can be used to create targeted lists for campaigns on social media platforms like Facebook or Twitter.
Consideration Stage Remarketing Strategies
These four remarketing techniques use various bid tactics and offer to assist users to move more quickly from the consideration to the buy phases.
4. Increase Bids For Qualified Visitors Of Your Site Who Haven’t Made A Purchase
A top-of-funnel remarketing strategy is an excellent way to increase bids for qualified visitors who haven’t purchased your site. By understanding their online behavior, marketers can strategically target and engage these customers with relevant ads that best align with their interests. This type of awareness remarketing helps in driving conversions from leads who are just getting familiar with your products or services.
With the right targeting tactics and creativity, brands can offer personalized experiences to drive conversions from those that have visited their site but have not yet purchased anything. It is important to create messages specifically designed for these users so they are inspired to take action and click through on the ad. To get started, brands need to segment their audiences based on detailed criteria such as demographics, geolocations, device types, and previous interactions with the website or app.
5. Increase Bids For Users Who Have Completed A Micro-Conversion
When it comes to marketing, micro-conversions are the key to success. For those unfamiliar with this concept, micro-conversions refer to small actions that a user takes on a website that eventually leads them closer to making a purchase. Micro-conversions can range from signing up for newsletters and registering for an account to downloading materials and filling out forms. By tracking these actions, marketers can gain insightful data as well as opportunities for remarketing strategies.
For businesses looking for ways to increase bids for users who have completed a micro-conversion, one of the best approaches is to create top-of-funnel awareness campaigns targeting these users. This type of campaign entails creating ads specifically tailored toward those who have already expressed interest in your product or service by completing a micro-conversion.
6. Test Maximize Conversion Value With Cart Abandoners
If you’re a business looking to maximize conversions, one great way to do so is by targeting cart abandoners. Cart abandonment can be an issue for businesses of all sizes, but luckily there are solutions. One such solution is a top-of-funnel and awareness remarketing strategy.
This type of approach works to identify those who have already shown some level of interest in a product or service by adding it to their cart but not completing the purchase process. By utilizing this strategy, businesses can then target these customers with relevant ads that encourage them to complete their purchases. These ads may include messages, discounts, or other incentives that serve as reminders or enticements for the customer to follow through with their order at a later time.
7. Create Offers Based On The User’s Interaction Timeline
A consumer journey is a powerful tool for targeting potential customers and encouraging them to take action. Creating offers based on the user’s interaction timeline can be used as an effective top-of-funnel awareness remarketing strategy. This type of marketing approach helps businesses to increase their visibility among new audiences, while also engaging existing customers in a more meaningful way.
By tracking the user’s online behavior and interactions with your business, you can gain valuable insights into how they prefer to interact with you. With these insights, you can develop targeted offers that are tailored specifically to the customer’s needs. For example, if someone has visited your website several times but hasn’t made a purchase yet, you could create an offer that encourages them to complete their purchase.
Post-Purchase Journey Remarketing Strategies
8. Cross Promote Other Products Based On A User’s Purchase Behavior
Cross-promotion is an effective way to increase customer engagement and loyalty. As customers’ shopping habits evolve, so does the need for businesses to keep up with the competition by offering new and innovative ways to cross-promote other products based on a user’s purchase behavior.
The post-purchase journey of a shopper is especially important when it comes to remarketing strategies. Developing relevant content that promotes related products or services that enhance their overall experience can improve customer satisfaction and open up opportunities for more sales. Companies should use data from purchase history, as well as user surveys and website analytics, to identify which products are most appealing to customers based on their buying habits. By taking advantage of this information, businesses can create customized emails or ads featuring items that fit a customer’s interests to generate additional revenue.
9. Exclude Past Purchasers To Maximize Spend Efficiency
As ecommerce businesses continue to grow and expand, it is critical to efficiently target customers to maximize spending efficiency. One way to achieve this is by excluding past purchasers from your post-purchase journey remarketing strategy. By doing so, you can focus on the potential customers who are likely to go through with a purchase and ensure that your marketing budget is well spent.
Excluding past purchasers from your post-purchase journey remarketing strategy can have many positive impacts on your business. Firstly, you will be able to more accurately target potential customers and increase conversions as you know that they are more likely to purchase repeat buyers. Furthermore, excluding past purchasers allows for efficient use of resources as you don’t have to waste time or money re-engaging with individuals who have already purchased from you.
10. Create Brand Advocates From Your Existing High-Value Customers
Creating brand advocates from your existing high-value customers is an essential part of any post-purchase journey remarketing strategy. It allows businesses to leverage the power of word-of-mouth advertising, which can be a more effective form of marketing than traditional strategies. To create these brand advocates, you need to focus on customer service and provide your customers with an exceptional experience throughout their purchase journey.
Start by identifying those customers who have made multiple purchases or are likely to remain loyal for a long time. These are your highest-value customers and should be given special attention. Offer them exclusive discounts, unique products, or other rewards that make them feel appreciated. Additionally, engage with them via social media platforms and encourage them to share their experiences with others through reviews or referrals.
Summary
Remarketing is not a universally applicable tactic. Success in the modern world needs segmentation, subtlety, and forethought.
If you employ your remarketing methods properly, thinking outside the box can lead to more cost-effective advertising, a greater ROAS, and quicker growth.
Sometimes the list construction and campaign segmentation are where remarketing’s power lies.
